Every small business or multi-location company seeks local SEO support to develop their business and attracts more customers to their business using local SEO strategies. In this post, we will talk about local SEO and what local search is, and also explained where to list our business.
To provide you with your local business and multi-national corporate business with rankings in search engines Using a local SEO company can improve the online visibility of your business. And you can get top ranking on search engines.
9 Important Facts of Local SEO:-
- 46% of Google searches to search for local information.
- 72% of consumers doing local business searches visited a store. (Source: HubSpot Marketing Statistics)
- 97% of people learn about a local company online from elsewhere. (Source: SEO Tribunal)
- 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nextafi)
- 61% of mobile searchers are likely to contact local businesses if they have a mobile-friendly site.
- By 2021, mobile devices will affect more than $ 1.4 trillion in local sales.
- 18% of local smartphone searches made purchases within a day, while non-local searches made up only 7% of sales. (Source: Think with Google)
- 78% of location-based mobile searches result in offline purchases. (Source: SEO Tribunal)
- Searches of the “near me” or “near” type grew more than 900% in two years.
What is Local Search?
Local search shows a search and an idea on the map and web result corresponding to the local search.
Based on a local search query that usually includes words in a location or near me. Then Google and other search engines know your location that searchers want to show them results near the same location. And so they also show up in local search engine result pages (SERPs). This difference in behavior and results is exactly why local SEO is important and worth investing with standard SEO.
The best SEO person in the world can rank this search in Local Search “Best Digital Marketing Premium Agency in India”. But when the intent behind a query is close to me or purchase, such as “Digital Marketing Agency near me”, “Best Digital Marketing Agency in Haryana.” (Place)
This local search applies to both small and medium business, national enterprise brands.
What are local SERPs?
Local SERPs are most important for businesses because when someone searches on Google it appears in Google results as a 3-pack with a map. Also known as 3-pack. This 3-pack Google search matches “Best Digital Marketing Agency”. And these results are different from normal organic search results.
Business names, business hours, ratings, pictures, business categories and phone numbers appear in these 3-packs and Google receives all this information from your website and Google My Business listings and other citations. Because Google tries to directly satisfy more search queries in SERP.
It is most important for you to know whether your industry is being affected by Google local SEO algorithm updates.
What are the citations?
In the citation, you have the right information about any place of business (NAPW-name, address, phone number, website URL). One of which appears on the business listing website.
Why citations are important especially for local SEO. Just as websites require backlinks to rank keywords, similar citations are needed to rank local businesses.
In those who are looking for businesses like yours, you can appear in those places and you have to get ahead of the competitors.
Research shows that if you do not manage your business profile correctly:
Screenshots from Digital Marketing Premium Agency are shared with citation data 68% of consumers stop using local business if they find incorrect information in local directory.
And the worst effect is on your Google My Business list: How?
Google replaces your list with incorrect information in double quotation marks (NAPW). And you get suggestions for replacing it with citations and business listings.
There are two types of citations: unstructured and structured.
Structured citations usually appear in business listings and come from the form field when the list is claimed.
As a result of unrelated citations to the press and social media, information from your NAPW appears on the web page and is connecting.
What is Google My Business?
Google My Business (GMB) is a free tool. With the help of this tool, you can easily see the incoming traders in Google map and Google search.
Google My Business was previously known as Google Local, Google + Local, and on this device, you can make your business a profile. And you can sell products and services directly. (latest update)
“If you sell services and products at a location, Google My Business can help you find people. Google Verified Business is likely to be seen twice by users in terms of reputation. (@GoogleSlamBusiness)
Example: – I have seen the signboard of the best digital marketing agency in Delhi or heard about your business from a friend. If I search your services offered through Google, what will they see?
Your GMB profile contains the information you provided. It provides service, contact details, business details, categories, and opening times, (website, photos, posts, reviews, buys button, address and GMB Q & As), etc.
A large part of local SEO is to keep your GMB profile up-to-date so that Google search appears in 3-packs and is likely to be more reliable, engaging, and click-through.
What is Bing my place?
An Internet search engine created by Microsoft or Bing and now named (Microsoftbing), Bing My Place is similar to Google My Business in that people can list your business and Microsoft Bing users can use Bing Map And as a result, you can have a trade show. And this tool is also free.
Our local SEO clients are listed in Bing locations. One reason is that Google My Business becomes a citation and we can also extend your business to people who use the Bing search engine.
Being on Bing My Place for your digital marketing agency improves the Internet’s presence and allows new customers to be easily reached. Therefore your profile and website should be visible in all search engines of SEO world.
Bing has more than 2.3% search engine market share globally, and as of March 2019, Bing has more than 126 million search engine market share in the US.
When Google has a greater market share in search engines, it is important to focus on Google in your local SEO strategy. We should also focus on other research.
Advantages of being a business in Bing Place: It has many SEO advantages.
- Better visibility on Bing for online customers
- Provides accurate information about your business to your potential customers
- Bing increases your organic web traffic from places by adding links to your website
- Allows you to grow your business with zero investment by increasing the number of customers
- Competition on Bing is lower than on Google, helping you get results faster.
What is Yandex Maps?
Business listing and business profile are similar to Google My Business Map. With the help of which the business owner can get customers for products and services from the neighborhood and can bring traffic to your website.
Yandex Map is a Russian web mapping and web search engine. Which is developed by Yeltex. Its service was launched in 2004. The Yandex map also provides detailed maps for the entire world. Like Google Maps.
This is the most commonly used map in Russia. 12 million users in Russia use it every month. And 25 million users worldwide use it.
Advantages of having a business in Yandex Map: It has many local SEO advantages.
With this, your Google My Business listing gets citations from the higher authority web. Which will benefit your ranking.
The most used search engine traffic in Russia receives traffic. Google gets a good single by confirming the website Yandex webmaster.
What is included in the Yandex Map Business Listing Profile?
This includes your business name, phone number, address, office hours, direction buttons, news, photos, website links and social media profile links, all of which are included in your business listing. And the Yandex map includes information about traffic jams, routing and street panoramas.
Yandex.Maps is a mobile application for iOS, Android and Windows Phone.
What is Apple Map?
Apple Maps is a web mapping service created by Apple. This is the default map system of Apple Products. It provides guidelines for public transport and personal navigation in India but for small business owners in the US, you can add business from Apple Map Connect. And Apple is going to bring this service to all places soon.
On September 19, 2012, Apple released its mapping service for iOS, replacing Google Maps as the default mapping service for the Apple operating system.
How did you connect business to Apple Map Connect?
Apple Map is a navigation tool. And for the listing you have to create (Apple ID and password) and this will give you full control to add and edit your company or business information.
With this, you can increase the ranking of your Google My Business listings to make local SEO even better. If your business profile has already been added to the Apple Map, you can edit it.
What can we add to a business listing profile? Company website url, social media link, yelp page, address, phone number, time, email. With this, you can bring millions of users to your business.
What is Facebook Check-In?
People can add their location to a post to tell people at a specific place like their home or shop. So that your Facebook friend knows where you are now.
We can add your place of business, address, Facebook check in. How can you do it? Look at these points, you can do this on your Facebook page.
- Scroll to the top of your Facebook feed and click on the text next to your profile settings.
- Click and select a location from the list below or search for a location.
- You tag your Facebook friends, add photos, or add how you feel or what you’re doing.
- Choose the audience for your post.
- Click on the post.
This will allow the posts you tagged to be shared publicly within that tag, allowing people who manage the location’s page to view it. If the post is shared with an audience other than the public, the post is not shared with the page’s managers.
How can I rank in Local Search with the help of (Local SEO)?
After reading the above post, you want to know what local SEO is and what it is about. Then you might be wondering how you can provide professional profile ranking in local search rankings with the help of local SEO.
For this, there are 3 main points that can help in ranking.
Proximity: How close is your business to the finder?
Relevance: How relevant is the search query to your products and services?
Prominence: What do other consumers say about your products and services?
We also offer some of the best digital marketing solutions and internet marketing strategy. Digital Marketing Premium Agency is a full-fledged agency.
Some other services we provide include:-
- PPC (Pay Per Click Advertising)
- Social media marketing
- Content marketing
- SEO(Search Engine Optimization)
- Web design & development
- Online reputation management
- Voice search SEO
- Email/Mobile Marketing
- Youtube SEO Optimization
- Local SEO
- E-commerce SEO Services
- Graphic design for Social media
- ASO App Store Optimization
When You’re ready to jump in Feel Free to Contact Us or Call Us:- +918053760913