apple search engine | digital marketing premium agency

Apple Search Engine

Apple Search Engine

Apple Search Engine: – Apple reports that Apple is now starting to develop its own (search engine). The company is facing re-investigation by US antitrust authorities, so Apple is going to bring its search engine. So that Apple can protect itself.

UpDates: – Apple has offered to do their search quietly in their iOS 14, Apple is directly linking the website. This opens users’ queries of their screen to the Apple search engine. But still, Google’s default search engine is Google. Google pays 8- $ 12 billion per year to continue its search engine on Apple,

The case was pursued at the US Department of Justice if the Apple company broke its partnership with Google, then Google overpaid Apple to make the iPhone the default search tool, which was necessary for the initiative.

Apple hired Google’s search chief, John Giannandria, two years ago and has since been openly recruiting engineers to work on building Apple’s search engine.

 According to a former Google official, Apple has a “trusted team” to make “Google’s more common search engine”.

 The Apple search engine wants to talk less about its internal projects. But some steps you add to the increasing evidence, such as Applebot, Search Query, etc.

Applebot webmasters: – Applebot is a web crawler for Apple. Products such as Siri and Spotlight Suggestion use Applebot. And Apple search engine is also crawling new website content. And the results are coming accordingly. Which is used to create a huge database of online content that forms the foundation of any search engine. 10/July/2020 launched applebot.

apple finance: – Apple is one of the companies with a market cap of over $ 2 trillion. With this, the Apple search engine can leave Google $ 12 billion. And can also invest in the server infrastructure they need.

In recent years, Apple has distanced itself from other competitors and made itself a $ 2 trillion company.

This will be easy for Apple because, unlike Google, these ads will not rely on revenue, so they will not use personal data. Google is the first to use its user data. If you want the privacy of your data, then you should use Duck Duck Go search engine.

 Now the Apple search engine has raised a big question. The Apple search engine will restrict its use to owners of their devices or browsers, making it another reason to buy iPhones, iPads, and computers by almost 4% on all Mac platforms. May have a low market share.

apple search engine | digital marketing premium agency
Apple search engine | digital marketing premium agency

About Applebot (apple search engine)

Learn about Applebot, the web crawler for Apple.

Applebot is the web crawler for Apple. Products like Siri and Spotlight Suggestions use Applebot.

Identifying Applebot

Traffic coming from Applebot is identified by its user agent, and reverse DNS shows it in the * domain, originating from the net block.

Verifying that traffic is from Applebot

In macOS, the host command can be used to determine if an IP address is part of Applebot. These examples show the host command and its result:

$ host domain name pointer

The host command can also be used to verify that the DNS points to the same IP address:

$ host has address

Verifying Applebot user agent

The user-agent string contains ”Applebot” and other information. This is the format: 

Mozilla/5.0 (Device; OS_version) AppleWebKit/WebKit_version (KHTML, like Gecko)
Version/Safari_version Safari/WebKit_version (Applebot/Applebot_version)

Examples for desktop:

Mozilla/5.0 (Macintosh; Intel Mac OS X 10_10_1) AppleWebKit/600.2.5
(KHTML, like Gecko) Version/8.0.2 Safari/600.2.5 (Applebot/0.1)
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/605.1.15
(KHTML, like Gecko) Version/12.1.1 Safari/605.1.15 (Applebot/0.1)

Examples for mobile:

Mozilla/5.0 (iPhone; CPU iPhone OS 8_1 like Mac OS X) AppleWebKit/600.1.4
(KHTML, like Gecko) Version/8.0 Mobile/12B410 Safari/600.1.4 (Applebot/0.1;
Mozilla/5.0 (iPhone; CPU iPhone OS 13_4_1 like Mac OS X) AppleWebKit/605.1.15Z
(KHTML, like Gecko) Version/13.1 Mobile/15E148 Safari/604.1 (Applebot/0.1)

Customizing robot.txt rules

Applebot respects standard robots.txt directives that are targeted at Applebot. In this example, Applebot doesn’t try to crawl documents that are under /private/ or /not-allowed/:

User-agent: Applebot         # apple
Allow: /                     # Allow everything (also true if omitted)
Disallow: /private/          # disallow this directory
User-agent: *                # any robot
Disallow: /not-allowed/      # disallow this directory

If robots instructions don’t mention Applebot but do mention Googlebot, the Apple robot will follow Googlebot instructions.

Rendering and robot rules

Applebot may render the content of your website within a browser. If javascript, CSS, and other resources are blocked via robots.txt, it may not be able to render the content properly. This includes XHR, JS, and CSS that the page might require.

In order for Applebot to index the best content for the page, make sure that everything needed for a user to render the page is available to Applebot. Alternatively, make sure that the website renders cleanly, even if all of the resources are not available. This is often referred to as graceful degradation.


Customizing indexing rules for Applebot

Applebot supports robots meta tags in HTML documents. To specify robots rules in meta tags, put the tags in the <head> section of the document, like this:

 <meta name="robots" content="noindex"/>

Applebot also supports the following directives:

  • noindex: Applebot won’t index this page, and it won’t appear in Spotlight or Siri Suggestions.
  • nosnippet: Applebot won’t generate a description or web answer for the page. Any suggestions to visit this URL will only include the page’s title.
  • nofollow: Applebot won’t follow any links on the page.
  • none: Applebot won’t index, snippet, or follow links on the page, as described above.
  • all: Applebot provides the document for suggestions and snippets the contents so that a short description of the page can appear next to a representative image. Applebot may follow links on the page to provide more suggestions.

To put multiple directives in a single meta tag, use a comma-separated list or multiple meta tags. Examples:

<meta name="robots" content="nosnippet, noindex”>
<meta name="robots" content=“noindex">
<meta name="robots" content=“nosnippet">

About search rankings

Apple Search may take the following into account when ranking web search results:

  • Aggregated user engagement with search results
  • Relevancy and matching of search terms to webpage topics and content
  • Number and quality of links from other pages on the web
  • User location-based signals (approximate data)
  • Webpage design characteristics 

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